That "never bluff" rule is some pretty poor advice imo coz the game has evolved the last few years and most low stakes regs and even the fish can figure out that your bet bet bet lines are always for value so they can adjust. In order to maximize value you need to at least make it look like you have double barrels and river bluffs in your range so they get suspicious and look you up. People arent that bad anymore and you need some balance to get paid..the problem is finding the perfect line between bluffing and value betting and who you bluff or dont bluff.
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